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Web Hosting Uptime: The Hidden SEO Factor
Website Design Agency Sydney
Imagine you’re an established healthcare provider with a big name in the industry. You improve people’s lives and constantly try to put smiles on their faces. Days pass until you see an unexpected fall in visitors. Why? Your website is not available 24/7.
This happens when the website faces downtime due to server issues, technical errors, or security fixes. This is why making your website available all the time is the key. A website design agency in Sydney that offers a web hosting service as part of its offerings promises the same.
More so, when website uptime directly impacts search engine rankings, making efforts to run your website all the time becomes even more important. In this blog, we will explore web uptime and how downtime occurs in the first place. As we move forward, we will learn the importance of choosing the right web hosting provider.
The Impact of Uptime on SEO
Web uptime is essentially the percentage of time a website is available online. A higher uptime percentage indicates that your website is up and running smoothly without interruptions. When users can browse and interact with your website all the time, your website leaves a positive impression, and visitors are less likely to switch to other websites.
Even search engine crawlers constantly search for reliable and operational sites every time. So, a good uptime rate will significantly impact SEO rankings and make your website easily seen on the first page results. That is when having a website design agency in Sydney offering reliable web hosting services ensures your website is seen across all servers.
However, things take a U-turn when a website suddenly fails to run. While minor technical difficulties arising out of slow page load times, broken links, or plugin errors are understandable and entirely human errors, server failures and security attacks can completely shut down a website, leading to downtime.
How Downtime Occurs
Let’s learn all the reasons that a website is rejected completely, affecting both user experience and SEO ranking.
Server Failures:
Hardware issues on the server hosting a website can be a significant mess. Common issues like hard drive failures, power supply issues, or physical malfunctions can make a website completely unavailable.
Traffic Overloads:
An unexpected rise in web traffic can also seriously threaten a website’s efficiency. This can happen when a website runs continuous marketing campaigns or viral content that attracts a crowd from all locations. Some website servers, particularly those on shared hosting, cannot handle such traffic and crash over time.
Network Issues:
Problems in the network are another major factor behind a website experiencing downtime. If Domain Name System (DNS) issues trouble users visiting a website’s address, then the Internet Service Provider (ISP) disrupts the server connection with users.
Security Attacks:
Often, malicious attacks, security bugs, malware, or other cyber attacks can crash a server, leading to complete downtime.
How SEO Services in Sydney Can Reduce Website Downtime
While it is true that downtime can have negative effects on the website’s rankings, steps should be taken to minimise the consequences of the complete website breakdown.
Choose Reliable Hosting Providers:
Choosing a web hosting provider is the first step to ensure your website has a reliable uptime guarantee and scalability. Also, ask for advice on server management or choose a plan that offers adequate resources on the server to overcome the chances of unexpected traffic or hardware failures.
SEO Service Helps to Monitor Website:
Many web design agencies offering SEO services in Sydney have web monitoring tools that directly help reduce downtime incidents. With these tools help, SEO experts get direct alerts whenever a system experiences downtime for more than usual. This also allows them to monitor page speed and server response times to avoid future problems.
Manages Technical Problems:
SEO experts in Sydney also provide solutions to major technical issues arising from plugin compatibility or coding errors.
Prevents Data Loss:
SEO services from a reputable web design company in Sydney regularly review the website and implement backup for quick access to data loss in future. This is when reliable SEO services in Sydney guarantee that a website returns to normal, even if a server crash can be a major problem.
Managing Scheduled Downtime:
SEO services can assist in scheduling maintenance or updates during off-peak hours, minimising disruptions to users and SEO. Additionally, they can recommend clear communication strategies, such as website announcements, emails, and social media posts, to inform users of upcoming downtime.
Final Words
It is clear that website downtime is a significant problem that can only happen when we fail to choose a reliable web hosting provider. This is when choosing a web design agency in Sydney that offers good uptime and SEO services, which is the key to staying ahead.
We have explored everything about uptime and its impact on user experience and SEO, causes of downtime, and how SEO experts can reduce website shutdown possibilities. We hope this blog has helped you learn why choosing a hosting provider should be the first approach when running a business online.
Choose Make My Website as your web design company in Sydney, offering web hosting and SEO services. Schedule your free consultation today.
